1 Million Trees NYC Campaign Brief: Create a campaign that will empower regular New Yorkers to Plant Trees in NYC. It's important to work with a campaign that will cut through the noise and clutter of NYC.
Solution: Using an all outdoor campaign, use the familiar silhouette of a tree to highlight the NYC surroundings as well as allow viewers to imagine a tree in the same space.
Solution: Using an all outdoor campaign, use the familiar silhouette of a tree to highlight the NYC surroundings as well as allow viewers to imagine a tree in the same space.
Caption below logo reads: "it looks good anywhere."
